{"id":43950,"date":"2019-09-03T15:24:37","date_gmt":"2019-09-03T15:24:37","guid":{"rendered":"https:\/\/producelikeapro.com\/blog\/?p=43950"},"modified":"2020-11-11T16:36:01","modified_gmt":"2020-11-11T16:36:01","slug":"the-significance-of-pre-production-with-michael-beinhorn","status":"publish","type":"post","link":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/","title":{"rendered":"The Significance of Pre-Production with Michael Beinhorn"},"content":{"rendered":"<div class=\"produ-leaderboard-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;margin-bottom: 30px!important;\" id=\"produ-2815464785\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-7699858867495-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/21927241144\/728x90-Leaderboard', [728,90], 'gpt-ad-7699858867495-0' )\n\t\t.addService(googletag.pubads());\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-7699858867495-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-7699858867495-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-7699858867495-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div>[vc_row][vc_column][vc_column_text]A lifelong artist, <a href=\"http:\/\/www.michaelbeinhorn.com\">Michael Beinhorn<\/a> got his start as an illustrator, then a musician, before finally becoming an outstanding record producer, arranger, engineer, and writer.<\/p>\n<p>In NYC in the &#8217;70s, Michael ultimately forewent what would have been a promising career as an illustrator to pursue music.\u00a0His endeavors started in 1979 when he co-founded the New York musical collective <strong>Material<\/strong>. The group\u2019s unique style led them to produce much of their own work out of necessity.<\/p>\n<p>Michael Beinhorn&#8217;s first big gig as a producer on another artist&#8217;s project was\u00a0<strong>Herbie Hancock&#8217;s\u00a0<\/strong><em><strong>Future Shock<\/strong>\u00a0<\/em>in 1983. The lead track \u201cRockit,\u201d co-written and co-produced by Michael, would become one of Columbia Records\u2019 most successful 12-inch singles, going 3x Platinum and winning a Grammy for Best R&amp;B Instrumental Recording. It also won five MTV Awards in 1984.<\/p>\n<p>Michael would go on to produce massive rock\/hard rock\/alternative records like <em><strong>Mother&#8217;s Milk<\/strong>\u00a0<\/em>by The Red Hot Chili Peppers,\u00a0<em><strong>Superunknown<\/strong>\u00a0<\/em>by Soundgarden,\u00a0<i><strong>Mechanical Animals<\/strong>\u00a0<\/i>by Marilyn Manson,\u00a0<strong><em>Celebrity Skin<\/em><\/strong> by Hole, and <strong>many, many others<\/strong>.<\/p>\n<p>He&#8217;s even shared a lot of insight into the making of some of the biggest songs by Soundgarden, Manson, and Hole:<\/p>\n<ul>\n<li><a href=\"https:\/\/producelikeapro.com\/blog\/black-hole-sun-inside-the-song\/\"><img decoding=\"async\" class=\"emoji lazyload\" draggable=\"false\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/12.0.0-1\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/> Inside Soundgarden\u2019s \u201cBlack Hole Sun\u201d<\/a><\/li>\n<li><a href=\"https:\/\/producelikeapro.com\/blog\/marilyn-mansons-coma-white-inside-the-song-w-michael-beinhorn\/\"><img decoding=\"async\" class=\"emoji lazyload\" draggable=\"false\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/12.0.0-1\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/> Inside Marilyn Manson\u2019s \u201cComa White\u201d<\/a><\/li>\n<li><a href=\"https:\/\/producelikeapro.com\/blog\/marilyn-mansons-the-dope-show-inside-the-song-with-michael-beinhorn\/\"><img decoding=\"async\" class=\"emoji lazyload\" draggable=\"false\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/12.0.0-1\/svg\/27a1.svg\" alt=\"\u27a1\ufe0f\" \/> Inside Marilyn Manson\u2019s \u201cThe Dope Show\u201d<\/a><\/li>\n<li>\u27a1\ufe0f <a href=\"https:\/\/producelikeapro.com\/blog\/holes-celebrity-skin-inside-the-song-with-michael-beinhorn\/\">Inside Hole&#8217;s &#8220;Celebrity Skin&#8221;<\/a><\/li>\n<\/ul>\n<p>This time around, Michael sat down to chat not only about pre-production on an upcoming project he&#8217;s working on, but the state of rock music today, and a whole lot more!<\/p>\n<p><strong>Michael Beinhorn\u2019s\u00a0production has helped\u00a0define the careers of a diverse range of artists.\u00a0<\/strong><\/p>\n<p>Herbie Hancock, The Violent Femmes, The Red Hot Chili Peppers, Soul Asylum, Hole, Soundgarden, Ozzy Osbourne, Courtney Love, Marilyn Manson, Social Distortion, Korn, Golden Palominos, and Mew are all artists Michael has had the pleasure of working with.<\/p>\n<figure id=\"attachment_43955\" aria-describedby=\"caption-attachment-43955\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43955 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole.jpg\" alt=\"\" width=\"700\" height=\"524\" data-sizes=\"auto\" data-srcset=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole.jpg 700w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-600x449.jpg 600w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-80x60.jpg 80w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-320x240.jpg 320w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-301x225.jpg 301w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-227x170.jpg 227w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-200x150.jpg 200w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-40x30.jpg 40w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-160x120.jpg 160w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-20x15.jpg 20w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-640x479.jpg 640w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-564x422.jpg 564w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-454x340.jpg 454w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-13x10.jpg 13w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-401x300.jpg 401w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-12x9.jpg 12w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/Michael-Beinhorn-Hole-385x288.jpg 385w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-43955\" class=\"wp-caption-text\">Michael Beinhorn sits at the console on Hole&#8217;s <em>Celebrity Skin<\/em> sessions.<\/figcaption><\/figure>\n<p>The albums he\u2019s worked on have a combined worldwide sales of more than 45 million. He is also one of a select few producers to have two albums debut in <em>Billboard<\/em>\u2019s Top Ten in the same week: Marilyn Manson\u2019s <i>Mechanical Animals\u00a0<\/i>(#1) and Hole\u2019s <em>Celebrity Skin<\/em>\u00a0(#9). This achievement earned him a 1998 GRAMMY nomination for Producer of the Year.<\/p>\n<p><strong>Michael gave us some insight into his pre-production process and the importance of it.<\/strong><\/p>\n<blockquote><p>&#8220;The pre-production and the mix are the two phases of making a record that you should be investing the most effort into.&#8221;<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43960 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat.jpg\" alt=\"\" width=\"650\" height=\"360\" data-sizes=\"auto\" data-srcset=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat.jpg 650w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-600x332.jpg 600w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-80x44.jpg 80w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-320x177.jpg 320w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-307x170.jpg 307w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-271x150.jpg 271w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-40x22.jpg 40w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-160x89.jpg 160w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-20x11.jpg 20w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-640x354.jpg 640w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-614x340.jpg 614w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-18x10.jpg 18w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-542x300.jpg 542w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-16x9.jpg 16w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/celebration-rock-feat-385x213.jpg 385w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>He favors a &#8220;common sense&#8221; approach that he doesn&#8217;t view as all that special. He&#8217;ll generally start by listening to the demos the artist or band sends him and simply listens the music: what are the lyrics trying to convey here, could this arrangement be adjusted, etc.<\/p>\n<p>To him, pre-production is making the songs as good as they can possibly be before recording. That way when it comes time to get in the studio, a band already knows what they&#8217;re doing.<\/p>\n<p>Ultimately, Michael&#8217;s goal is to take an artist&#8217;s vision and move it to a whole new level in terms of their artistic and creative development. It starts with the <a href=\"https:\/\/producelikeapro.com\/blog\/12-incredible-songwriting-tips\/\">songs they&#8217;ve written<\/a>, becomes a collaboration with Michael, and hopefully ends up as something even the artist\/band didn&#8217;t know they were capable of creating.<\/p>\n<p>As an artist himself, he&#8217;s preoccupied with musicians and producers maintaining their creative ethics and being able to focus on the recording process for organic self-expression. To that end, he\u2019s an active mentor for artists and aspiring record producers.<\/p>\n<p>Michael Beinhorn has inspired the artists he works with to reach a greater potential, and his commitment to sonic and creative excellence can be heard on some of the greatest <a href=\"https:\/\/producelikeapro.com\/blog\/what-acoustic-guitars-would-you-recommend-for-a-pop-rock-mix-faq-friday\/\">rock\/alternative rock<\/a> records ever produced![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGWjJqbW53MHhXZG8lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]A lifelong artist, Michael Beinhorn got his start as an illustrator, then a musician, before finally becoming an outstanding record producer, arranger, engineer, and writer. In NYC in the &#8217;70s, Michael ultimately forewent what would have been a promising career as an illustrator to pursue music.\u00a0His endeavors started in 1979 when he co-founded the New&hellip;<\/p>\n","protected":false},"author":3,"featured_media":43966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[62],"tags":[969,581,544,971],"class_list":["post-43950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-michael-beinhorn","tag-producer","tag-red-hot-chili-peppers","tag-soundgarden"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Significance of Pre-Production with Michael Beinhorn - Produce Like A Pro<\/title>\n<meta name=\"description\" content=\"A lifelong artist, Michael Beinhorn got his start as an illustrator, then a musician, before becoming a record producer, arranger, engineer, and writer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Significance of Pre-Production with Michael Beinhorn - Produce Like A Pro\" \/>\n<meta property=\"og:description\" content=\"A lifelong artist, Michael Beinhorn got his start as an illustrator, then a musician, before becoming a record producer, arranger, engineer, and writer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/\" \/>\n<meta property=\"og:site_name\" content=\"Produce Like A Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/producelikeapro\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-03T15:24:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-11T16:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Max McAllister\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max McAllister\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/\"},\"author\":{\"name\":\"Max McAllister\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/#\/schema\/person\/40bc28b388bae90e4904ff19e718d404\"},\"headline\":\"The Significance of Pre-Production with Michael Beinhorn\",\"datePublished\":\"2019-09-03T15:24:37+00:00\",\"dateModified\":\"2020-11-11T16:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/\"},\"wordCount\":686,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg\",\"keywords\":[\"Michael Beinhorn\",\"Producer\",\"Red Hot Chili Peppers\",\"Soundgarden\"],\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/\",\"url\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/\",\"name\":\"The Significance of Pre-Production with Michael Beinhorn - Produce Like A Pro\",\"isPartOf\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg\",\"datePublished\":\"2019-09-03T15:24:37+00:00\",\"dateModified\":\"2020-11-11T16:36:01+00:00\",\"description\":\"A lifelong artist, Michael Beinhorn got his start as an illustrator, then a musician, before becoming a record producer, arranger, engineer, and writer.\",\"breadcrumb\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#primaryimage\",\"url\":\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg\",\"contentUrl\":\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg\",\"width\":750,\"height\":422,\"caption\":\"PRE-PRODUCTION WITH MICHAEL BEINHORN-1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Interviews\",\"item\":\"https:\/\/producelikeapro.com\/blog\/category\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Significance of Pre-Production with Michael Beinhorn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/#website\",\"url\":\"https:\/\/producelikeapro.com\/blog\/\",\"name\":\"Produce Like A Pro\",\"description\":\"Blog\",\"publisher\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/#organization\"},\"alternateName\":\"Create radio worthy and professional sounding music in your home studio.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/producelikeapro.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/#organization\",\"name\":\"Produce Like A Pro\",\"url\":\"https:\/\/producelikeapro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2018\/01\/PLAP-Logo-Small.jpg\",\"contentUrl\":\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2018\/01\/PLAP-Logo-Small.jpg\",\"width\":192,\"height\":192,\"caption\":\"Produce Like A Pro\"},\"image\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/producelikeapro\/\",\"https:\/\/www.instagram.com\/producelikeapro\/\",\"https:\/\/www.youtube.com\/user\/WarrenHuartRecording\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/#\/schema\/person\/40bc28b388bae90e4904ff19e718d404\",\"name\":\"Max McAllister\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8bc1fc482f9364a2924c7a19a5befbf3fcb77b267ab68840b81a6651bc27f31e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8bc1fc482f9364a2924c7a19a5befbf3fcb77b267ab68840b81a6651bc27f31e?s=96&d=mm&r=g\",\"caption\":\"Max McAllister\"},\"description\":\"Max is a Los Angeles-based writer, musician, and engineer at the Brewery Recording Studio.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/maxwell-mcallister-816842124\/\",\"https:\/\/www.instagram.com\/maxturbator\"],\"url\":\"https:\/\/producelikeapro.com\/blog\/author\/maxwell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Significance of Pre-Production with Michael Beinhorn - Produce Like A Pro","description":"A lifelong artist, Michael Beinhorn got his start as an illustrator, then a musician, before becoming a record producer, arranger, engineer, and writer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/","og_locale":"en_US","og_type":"article","og_title":"The Significance of Pre-Production with Michael Beinhorn - Produce Like A Pro","og_description":"A lifelong artist, Michael Beinhorn got his start as an illustrator, then a musician, before becoming a record producer, arranger, engineer, and writer.","og_url":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/","og_site_name":"Produce Like A Pro","article_publisher":"https:\/\/www.facebook.com\/producelikeapro\/","article_published_time":"2019-09-03T15:24:37+00:00","article_modified_time":"2020-11-11T16:36:01+00:00","og_image":[{"width":750,"height":422,"url":"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg","type":"image\/jpeg"}],"author":"Max McAllister","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Max McAllister","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#article","isPartOf":{"@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/"},"author":{"name":"Max McAllister","@id":"https:\/\/producelikeapro.com\/blog\/#\/schema\/person\/40bc28b388bae90e4904ff19e718d404"},"headline":"The Significance of Pre-Production with Michael Beinhorn","datePublished":"2019-09-03T15:24:37+00:00","dateModified":"2020-11-11T16:36:01+00:00","mainEntityOfPage":{"@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/"},"wordCount":686,"commentCount":0,"publisher":{"@id":"https:\/\/producelikeapro.com\/blog\/#organization"},"image":{"@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#primaryimage"},"thumbnailUrl":"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg","keywords":["Michael Beinhorn","Producer","Red Hot Chili Peppers","Soundgarden"],"articleSection":["Interviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/","url":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/","name":"The Significance of Pre-Production with Michael Beinhorn - Produce Like A Pro","isPartOf":{"@id":"https:\/\/producelikeapro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#primaryimage"},"image":{"@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#primaryimage"},"thumbnailUrl":"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg","datePublished":"2019-09-03T15:24:37+00:00","dateModified":"2020-11-11T16:36:01+00:00","description":"A lifelong artist, Michael Beinhorn got his start as an illustrator, then a musician, before becoming a record producer, arranger, engineer, and writer.","breadcrumb":{"@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#primaryimage","url":"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg","contentUrl":"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2019\/09\/PRE-PRODUCTION-WITH-MICHAEL-BEINHORN-1.jpg","width":750,"height":422,"caption":"PRE-PRODUCTION WITH MICHAEL BEINHORN-1"},{"@type":"BreadcrumbList","@id":"https:\/\/producelikeapro.com\/blog\/the-significance-of-pre-production-with-michael-beinhorn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Interviews","item":"https:\/\/producelikeapro.com\/blog\/category\/interviews\/"},{"@type":"ListItem","position":2,"name":"The Significance of Pre-Production with Michael Beinhorn"}]},{"@type":"WebSite","@id":"https:\/\/producelikeapro.com\/blog\/#website","url":"https:\/\/producelikeapro.com\/blog\/","name":"Produce Like A Pro","description":"Blog","publisher":{"@id":"https:\/\/producelikeapro.com\/blog\/#organization"},"alternateName":"Create radio worthy and professional sounding music in your home studio.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/producelikeapro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/producelikeapro.com\/blog\/#organization","name":"Produce Like A Pro","url":"https:\/\/producelikeapro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/producelikeapro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2018\/01\/PLAP-Logo-Small.jpg","contentUrl":"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2018\/01\/PLAP-Logo-Small.jpg","width":192,"height":192,"caption":"Produce Like A Pro"},"image":{"@id":"https:\/\/producelikeapro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/producelikeapro\/","https:\/\/www.instagram.com\/producelikeapro\/","https:\/\/www.youtube.com\/user\/WarrenHuartRecording"]},{"@type":"Person","@id":"https:\/\/producelikeapro.com\/blog\/#\/schema\/person\/40bc28b388bae90e4904ff19e718d404","name":"Max McAllister","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/producelikeapro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8bc1fc482f9364a2924c7a19a5befbf3fcb77b267ab68840b81a6651bc27f31e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8bc1fc482f9364a2924c7a19a5befbf3fcb77b267ab68840b81a6651bc27f31e?s=96&d=mm&r=g","caption":"Max McAllister"},"description":"Max is a Los Angeles-based writer, musician, and engineer at the Brewery Recording Studio.","sameAs":["https:\/\/www.linkedin.com\/in\/maxwell-mcallister-816842124\/","https:\/\/www.instagram.com\/maxturbator"],"url":"https:\/\/producelikeapro.com\/blog\/author\/maxwell\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/posts\/43950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/comments?post=43950"}],"version-history":[{"count":13,"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/posts\/43950\/revisions"}],"predecessor-version":[{"id":47663,"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/posts\/43950\/revisions\/47663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/media\/43966"}],"wp:attachment":[{"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/media?parent=43950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/categories?post=43950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/producelikeapro.com\/blog\/wp-json\/wp\/v2\/tags?post=43950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}