{"id":64745,"date":"2026-04-23T05:18:45","date_gmt":"2026-04-23T10:18:45","guid":{"rendered":"https:\/\/producelikeapro.com\/blog\/?p=64745"},"modified":"2026-04-23T05:18:45","modified_gmt":"2026-04-23T10:18:45","slug":"neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena","status":"publish","type":"post","link":"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/","title":{"rendered":"Neve Genesis Meets Dolby Atmos: Inside a Real-World ARC X Immersive Studio in Modena"},"content":{"rendered":"<div class=\"produ-leaderboard-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;margin-bottom: 30px!important;\" id=\"produ-3302005365\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-8448582355861-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/21927241144\/728x90-Leaderboard', [728,90], 'gpt-ad-8448582355861-0' )\n\t\t.addService(googletag.pubads());\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-8448582355861-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-8448582355861-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-8448582355861-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div><div class=\"flex-video widescreen youtube\">\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/www.youtube.com\/watch?v=5p7UrVQbbU4\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"We Went To ITALY! Atmos at Alby Studios in Modena with IK\u2019s ARC X Immersive\" title=\"Play video &quot;We Went To ITALY! Atmos at Alby Studios in Modena with IK\u2019s ARC X Immersive&quot;\">https:\/\/www.youtube.com\/watch?v=5p7UrVQbbU4<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/www.youtube.com\/watch?v=5p7UrVQbbU4\" title=\"We Went To ITALY! Atmos at Alby Studios in Modena with IK\u2019s ARC X Immersive\">We Went To ITALY! Atmos at Alby Studios in Modena with IK\u2019s ARC X Immersive (https:\/\/www.youtube.com\/watch?v=5p7UrVQbbU4)<\/a><\/noscript><\/div>\n<\/div>\n<p id=\"ember59\" class=\"ember-view reader-text-block__paragraph\">Hi everybody, hope you\u2019re doing marvellously well.<\/p>\n<p id=\"ember60\" class=\"ember-view reader-text-block__paragraph\">We\u2019re in Modena, Italy, and yes, I\u2019m going to say it again, we\u2019re in Italy. Incredible food, great coffee, and this time, an absolutely fascinating studio visit.<\/p>\n<p id=\"ember61\" class=\"ember-view reader-text-block__paragraph\">We\u2019re at <strong>Alby Studio<\/strong> with Alex Bagnoli, who has just installed a Neve Genesis console alongside a full 7.1.4 Dolby Atmos monitoring system. Joining us is Davide from IK Multimedia, walking us through how the room works and, more importantly, why this setup matters for anyone looking to get into immersive mixing.<\/p>\n<p id=\"ember62\" class=\"ember-view reader-text-block__paragraph\">Because this is not a fantasy studio. This is a real-world solution.<\/p>\n<h3><\/h3>\n<h3 id=\"ember64\" class=\"ember-view reader-text-block__heading-3\">A Real-World Dolby Atmos Setup That Actually Makes Sense<\/h3>\n<p id=\"ember65\" class=\"ember-view reader-text-block__paragraph\">What immediately stands out is that this is a <strong>hybrid monitoring system<\/strong>.<\/p>\n<ul>\n<li>ATC speakers for left and right<\/li>\n<li>Genelec subwoofer<\/li>\n<li>IK Multimedia ARC system tying everything together<\/li>\n<\/ul>\n<p id=\"ember67\" class=\"ember-view reader-text-block__paragraph\">This is how most of us work. We do not buy everything from one brand. We build systems over time. We keep what we trust and expand around it.<\/p>\n<p id=\"ember68\" class=\"ember-view reader-text-block__paragraph\">Alex Bagnoli has worked on ATCs for years, so instead of replacing them, he built the immersive system <em>around them<\/em>. That decision alone makes this setup incredibly relevant to modern studios.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"ember69\" class=\"ember-view reader-text-block__heading-3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64749 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x.jpg\" alt=\"\" width=\"1080\" height=\"677\" data-sizes=\"auto\" data-srcset=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x.jpg 1080w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-150x94.jpg 150w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-768x481.jpg 768w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-1536x962.jpg 1536w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-80x50.jpg 80w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-320x200.jpg 320w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-271x170.jpg 271w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-239x150.jpg 239w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-770x482.jpg 770w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-40x25.jpg 40w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-160x100.jpg 160w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-20x13.jpg 20w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-640x401.jpg 640w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-967x606.jpg 967w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-543x340.jpg 543w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-16x10.jpg 16w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-479x300.jpg 479w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-14x9.jpg 14w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-385x241.jpg 385w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/ARCX_VirtualMonitoring_White_80s@2x-1540x965.jpg 1540w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/h3>\n<h3 class=\"ember-view reader-text-block__heading-3\">What Is ARC X Immersive?<\/h3>\n<p id=\"ember70\" class=\"ember-view reader-text-block__paragraph\">Announced April 23, 2026, <strong>ARC X Immersive<\/strong> is IK Multimedia\u2019s latest update to its room correction technology, now supporting <strong>full immersive systems up to 9.1.6<\/strong>.<\/p>\n<p id=\"ember71\" class=\"ember-view reader-text-block__paragraph\">At its core, ARC X Immersive solves one of the biggest problems in Atmos mixing:<\/p>\n<p id=\"ember72\" class=\"ember-view reader-text-block__paragraph\">Getting multiple speakers to behave like one coherent system.<\/p>\n<p id=\"ember73\" class=\"ember-view reader-text-block__paragraph\">Instead of treating speakers individually, ARC X Immersive:<\/p>\n<ul>\n<li>Measures the entire system<\/li>\n<li>Aligns level, timing, and phase<\/li>\n<li>Applies full-range room correction<\/li>\n<li>Treats the room as a single 3D monitoring environment<\/li>\n<\/ul>\n<p id=\"ember75\" class=\"ember-view reader-text-block__paragraph\">Learn more here: <a class=\"vBYnWVkPRypFSfHBTqJeVZIGbkWsgwTk \" tabindex=\"0\" href=\"https:\/\/www.ikmultimedia.com\/arcximmersive\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.ikmultimedia.com\/arcximmersive<\/a><\/p>\n<p id=\"ember76\" class=\"ember-view reader-text-block__paragraph\">As IK Multimedia\u2019s CTO Davide Barbi explains, <em>all speakers must behave as a single 3D sound source.<\/em><\/p>\n<p id=\"ember77\" class=\"ember-view reader-text-block__paragraph\">That is the goal. And that is what this room demonstrates.<\/p>\n<h3><\/h3>\n<h3 id=\"ember78\" class=\"ember-view reader-text-block__heading-3\">Why Calibration Is Everything in Dolby Atmos<\/h3>\n<p id=\"ember79\" class=\"ember-view reader-text-block__paragraph\">Immersive audio only works when the system is properly calibrated. That means three critical elements:<\/p>\n<h3 id=\"ember80\" class=\"ember-view reader-text-block__heading-3\">1. Room Correction<\/h3>\n<p id=\"ember81\" class=\"ember-view reader-text-block__paragraph\">Speaker placement is rarely ideal. Walls, corners, and consoles all affect frequency response.<\/p>\n<h3 id=\"ember82\" class=\"ember-view reader-text-block__heading-3\">2. Level Matching<\/h3>\n<p id=\"ember83\" class=\"ember-view reader-text-block__paragraph\">Every speaker must play at the correct SPL relative to the others.<\/p>\n<h3 id=\"ember84\" class=\"ember-view reader-text-block__heading-3\">3. Time Alignment<\/h3>\n<p id=\"ember85\" class=\"ember-view reader-text-block__paragraph\">All speakers must arrive at the listening position at exactly the same time.<\/p>\n<p id=\"ember86\" class=\"ember-view reader-text-block__paragraph\">Without this, Atmos falls apart. Objects smear, positioning becomes vague, and the entire experience collapses.<\/p>\n<p id=\"ember87\" class=\"ember-view reader-text-block__paragraph\">ARC X Immersive automates this entire process.<\/p>\n<h3><\/h3>\n<h3 id=\"ember88\" class=\"ember-view reader-text-block__heading-3\">Fully Automated Immersive Calibration<\/h3>\n<p id=\"ember89\" class=\"ember-view reader-text-block__paragraph\">Traditionally, immersive calibration is manual, slow, and inconsistent.<\/p>\n<p id=\"ember90\" class=\"ember-view reader-text-block__paragraph\">ARC X Immersive replaces that with a <strong>fully automated workflow<\/strong>, delivering:<\/p>\n<ul>\n<li>Automated multichannel calibration<\/li>\n<li>Precise level and time alignment<\/li>\n<li>Full-range correction across all speakers<\/li>\n<li>Integrated subwoofer management<\/li>\n<li>Support up to 9.1.6<\/li>\n<li>Hardware-based processing via iLoud monitors and ARC Studio<\/li>\n<\/ul>\n<p id=\"ember92\" class=\"ember-view reader-text-block__paragraph\">Even better, calibration is stored directly in the hardware. That means:<\/p>\n<ul>\n<li>No plugins in your monitoring chain<\/li>\n<li>No added latency<\/li>\n<li>Works across any DAW or playback system<\/li>\n<\/ul>\n<p id=\"ember94\" class=\"ember-view reader-text-block__paragraph\">Explore IK\u2019s monitoring ecosystem: <a class=\"vBYnWVkPRypFSfHBTqJeVZIGbkWsgwTk \" tabindex=\"0\" href=\"https:\/\/www.ikmultimedia.com\/products\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.ikmultimedia.com\/products\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"ember-view reader-text-block__heading-3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64750 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-scaled.jpg\" alt=\"\" width=\"1080\" height=\"608\" data-sizes=\"auto\" data-srcset=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-scaled.jpg 1080w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-150x84.jpg 150w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-768x432.jpg 768w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-1536x864.jpg 1536w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-2048x1152.jpg 2048w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-80x45.jpg 80w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-320x180.jpg 320w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-302x170.jpg 302w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-267x150.jpg 267w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-770x433.jpg 770w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-40x23.jpg 40w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-160x90.jpg 160w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-20x11.jpg 20w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-640x360.jpg 640w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-1077x606.jpg 1077w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-604x340.jpg 604w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-18x10.jpg 18w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-533x300.jpg 533w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-16x9.jpg 16w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-385x217.jpg 385w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_18_14.Still004-1540x866.jpg 1540w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/h3>\n<h3 class=\"ember-view reader-text-block__heading-3\">Built for Real Studios, Not Perfect Rooms<\/h3>\n<p id=\"ember96\" class=\"ember-view reader-text-block__paragraph\">Here\u2019s the reality. Most rooms are compromised.<\/p>\n<ul>\n<li>Speakers too close to walls<\/li>\n<li>Corners boosting low end<\/li>\n<li>Geometry that doesn\u2019t match Dolby specs<\/li>\n<\/ul>\n<p id=\"ember98\" class=\"ember-view reader-text-block__paragraph\">Alby Studio is no exception.<\/p>\n<p id=\"ember99\" class=\"ember-view reader-text-block__paragraph\">However, ARC X Immersive compensates for these issues automatically. For example, a speaker placed in a corner might have excessive low end. Instead of forcing the speaker to work harder, the system removes the excess energy the room is already adding.<\/p>\n<p id=\"ember100\" class=\"ember-view reader-text-block__paragraph\">The result is a cleaner, louder, more controlled system.<\/p>\n<h3><\/h3>\n<h3 id=\"ember101\" class=\"ember-view reader-text-block__heading-3\">What It Actually Sounds Like<\/h3>\n<p id=\"ember102\" class=\"ember-view reader-text-block__paragraph\">Let\u2019s get to the important part.<\/p>\n<p id=\"ember103\" class=\"ember-view reader-text-block__paragraph\">It sounds fantastic.<\/p>\n<p id=\"ember104\" class=\"ember-view reader-text-block__paragraph\">The biggest surprise was that it still sounded like ATCs. That is a good thing. There is a familiar mid-forward character, a bit of bite, something that grabs you.<\/p>\n<p id=\"ember105\" class=\"ember-view reader-text-block__paragraph\">I personally prefer that. I grew up on NS-10s and speakers that tell you the truth, not flatter everything.<\/p>\n<p id=\"ember106\" class=\"ember-view reader-text-block__paragraph\">Some immersive rooms feel overly soft or polite. This one does not. It feels <strong>honest and exciting at the same time<\/strong>.<\/p>\n<p id=\"ember107\" class=\"ember-view reader-text-block__paragraph\">And that is key.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"ember108\" class=\"ember-view reader-text-block__heading-3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64752 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-scaled.png\" alt=\"\" width=\"1080\" height=\"385\" data-sizes=\"auto\" data-srcset=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-scaled.png 1080w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-150x53.png 150w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-768x274.png 768w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-1536x548.png 1536w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-2048x730.png 2048w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-80x29.png 80w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-320x114.png 320w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-770x275.png 770w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-40x14.png 40w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-160x57.png 160w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-20x7.png 20w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-640x228.png 640w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-385x137.png 385w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/iLoud_ecosystem_imac_v2-HQ-2-1540x549.png 1540w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/h3>\n<h3 class=\"ember-view reader-text-block__heading-3\">Why ARC Doesn\u2019t Over-Correct<\/h3>\n<p id=\"ember109\" class=\"ember-view reader-text-block__paragraph\">One of the smartest aspects of ARC is what it <em>doesn\u2019t<\/em> do.<\/p>\n<p id=\"ember110\" class=\"ember-view reader-text-block__paragraph\">It avoids over-correction.<\/p>\n<ul>\n<li>No excessive phase manipulation<\/li>\n<li>No ultra-narrow EQ fixes<\/li>\n<li>No artificial flattening<\/li>\n<\/ul>\n<p id=\"ember112\" class=\"ember-view reader-text-block__paragraph\">Instead, it uses broader, more musical adjustments while preserving the natural character of the speakers.<\/p>\n<p id=\"ember113\" class=\"ember-view reader-text-block__paragraph\">That is why the room still feels like ATCs, just more accurate.<\/p>\n<h3><\/h3>\n<h3 id=\"ember114\" class=\"ember-view reader-text-block__heading-3\">Speaker Placement in the Real World<\/h3>\n<p id=\"ember115\" class=\"ember-view reader-text-block__paragraph\">In a perfect world, every speaker sits exactly where Dolby says it should.<\/p>\n<p id=\"ember116\" class=\"ember-view reader-text-block__paragraph\">In reality, that almost never happens.<\/p>\n<p id=\"ember117\" class=\"ember-view reader-text-block__paragraph\">Doors, furniture, consoles, and room shape all get in the way.<\/p>\n<p id=\"ember118\" class=\"ember-view reader-text-block__paragraph\">With ARC X Immersive, imperfect placement becomes manageable. The system aligns and compensates so the room behaves correctly, even when the layout is not ideal.<\/p>\n<p id=\"ember119\" class=\"ember-view reader-text-block__paragraph\">That is a massive win for working engineers.<\/p>\n<h3><\/h3>\n<h3 id=\"ember120\" class=\"ember-view reader-text-block__heading-3\">Why Trust Matters in Immersive Mixing<\/h3>\n<p id=\"ember121\" class=\"ember-view reader-text-block__paragraph\">This is the big takeaway.<\/p>\n<p id=\"ember122\" class=\"ember-view reader-text-block__paragraph\">If you do not trust your monitoring, you will not make creative decisions in immersive.<\/p>\n<p id=\"ember123\" class=\"ember-view reader-text-block__paragraph\">Most people still:<\/p>\n<ul>\n<li>Mix in stereo<\/li>\n<li>Use immersive for placement only<\/li>\n<\/ul>\n<p id=\"ember125\" class=\"ember-view reader-text-block__paragraph\">However when the system is properly calibrated, immersive becomes a <strong>true mixing environment<\/strong>, not just an add-on.<\/p>\n<p id=\"ember126\" class=\"ember-view reader-text-block__paragraph\">You can:<\/p>\n<ul>\n<li>Make tonal decisions<\/li>\n<li>Balance elements<\/li>\n<li>Shape arrangements<\/li>\n<\/ul>\n<p id=\"ember128\" class=\"ember-view reader-text-block__paragraph\">With confidence.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"ember129\" class=\"ember-view reader-text-block__heading-3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64753 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-scaled.jpg\" alt=\"\" width=\"1080\" height=\"608\" data-sizes=\"auto\" data-srcset=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-scaled.jpg 1080w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-150x84.jpg 150w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-768x432.jpg 768w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-1536x864.jpg 1536w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-2048x1152.jpg 2048w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-80x45.jpg 80w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-320x180.jpg 320w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-302x170.jpg 302w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-267x150.jpg 267w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-770x433.jpg 770w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-40x23.jpg 40w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-160x90.jpg 160w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-20x11.jpg 20w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-640x360.jpg 640w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-1077x606.jpg 1077w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-604x340.jpg 604w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-18x10.jpg 18w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-533x300.jpg 533w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-16x9.jpg 16w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-385x217.jpg 385w, https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/C2492-synced.00_00_37_18.Still003-1540x866.jpg 1540w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/h3>\n<h3 class=\"ember-view reader-text-block__heading-3\">How Atmos Mixing Is Evolving<\/h3>\n<p id=\"ember130\" class=\"ember-view reader-text-block__paragraph\">Early Atmos mixes were often:<\/p>\n<ul>\n<li>Softer<\/li>\n<li>Darker<\/li>\n<li>Less impactful than stereo<\/li>\n<\/ul>\n<p id=\"ember132\" class=\"ember-view reader-text-block__paragraph\">That is changing.<\/p>\n<p id=\"ember133\" class=\"ember-view reader-text-block__paragraph\">Better monitoring and better workflows are leading to more confident, more creative mixes. Engineers are using space as part of the arrangement, not just a gimmick.<\/p>\n<p id=\"ember134\" class=\"ember-view reader-text-block__paragraph\">Also worth noting, there is no traditional loudness war in Atmos. You simply turn it up. That changes how mixes are approached and how mastering is handled.<\/p>\n<h3><\/h3>\n<h3 id=\"ember135\" class=\"ember-view reader-text-block__heading-3\">ARC X Immersive Systems and Pricing<\/h3>\n<p id=\"ember136\" class=\"ember-view reader-text-block__paragraph\">IK Multimedia is also offering <strong>ready-to-deploy 7.1.4 immersive bundles<\/strong>:<\/p>\n<p id=\"ember137\" class=\"ember-view reader-text-block__paragraph\"><strong>iLoud MTM MKII + Sub 7.1.4 Bundle \u2013 $\/\u20ac4599.99<\/strong> Includes 11 monitors, sub, ARC mic, and ARC X Immersive<\/p>\n<p id=\"ember138\" class=\"ember-view reader-text-block__paragraph\"><strong>iLoud Micro Monitor Pro + Sub 7.1.4 Bundle \u2013 $\/\u20ac3599.99<\/strong> Includes 11 compact monitors, sub, ARC mic, and ARC X Immersive<\/p>\n<p id=\"ember139\" class=\"ember-view reader-text-block__paragraph\">ARC X Immersive itself is valued at $399.99 \/ \u20ac399.99 and unlocks with qualifying systems or ARC Studio setups.<\/p>\n<p id=\"ember140\" class=\"ember-view reader-text-block__paragraph\">Find authorised dealers and bundles: <a class=\"vBYnWVkPRypFSfHBTqJeVZIGbkWsgwTk \" tabindex=\"0\" href=\"https:\/\/www.ikmultimedia.com\/dealers\/\" target=\"_self\" data-test-app-aware-link=\"\">https:\/\/www.ikmultimedia.com\/dealers\/<\/a><\/p>\n<h3><\/h3>\n<h3 id=\"ember141\" class=\"ember-view reader-text-block__heading-3\">Final Thoughts: A Practical Path Into Immersive Audio<\/h3>\n<p id=\"ember142\" class=\"ember-view reader-text-block__paragraph\">What makes this setup so compelling is its realism.<\/p>\n<p id=\"ember143\" class=\"ember-view reader-text-block__paragraph\">This is not about replacing everything you own.<\/p>\n<p id=\"ember144\" class=\"ember-view reader-text-block__paragraph\">It is about:<\/p>\n<ul>\n<li>Keeping your trusted monitors<\/li>\n<li>Adding immersive capability<\/li>\n<li>Using intelligent calibration to unify the system<\/li>\n<\/ul>\n<p id=\"ember146\" class=\"ember-view reader-text-block__paragraph\">ARC X Immersive makes that process faster, more accessible, and far more consistent.<\/p>\n<p id=\"ember147\" class=\"ember-view reader-text-block__paragraph\">And most importantly, it allows you to <strong>trust what you are hearing<\/strong>.<\/p>\n<p id=\"ember148\" class=\"ember-view reader-text-block__paragraph\">Because at the end of the day, that is everything.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=5p7UrVQbbU4Video can&#8217;t be loaded because JavaScript is disabled: We Went To ITALY! Atmos at Alby Studios in Modena with IK\u2019s ARC X Immersive (https:\/\/www.youtube.com\/watch?v=5p7UrVQbbU4) Hi everybody, hope you\u2019re doing marvellously well. We\u2019re in Modena, Italy, and yes, I\u2019m going to say it again, we\u2019re in Italy. Incredible food, great coffee, and this time, an absolutely&hellip;<\/p>\n","protected":false},"author":25,"featured_media":64754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[227,74,11656,106],"tags":[14235,14236,13785,14230,11635,14238,14232,75,14231,14234,14233,14237,12035,13176],"class_list":["post-64745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gear","category-gear-review","category-product-news","category-studio-tours","tag-alby","tag-alex-bagnoli","tag-arc","tag-arc-x","tag-atmos","tag-correction","tag-dolby","tag-ik-multimedia","tag-immersive","tag-italy","tag-modena","tag-room","tag-speakers","tag-studio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neve Genesis Meets Dolby Atmos: Inside a Real-World ARC X Immersive Studio in Modena - Produce Like A Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neve Genesis Meets Dolby Atmos: Inside a Real-World ARC X Immersive Studio in Modena - Produce Like A Pro\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=5p7UrVQbbU4Video can&#8217;t be loaded because JavaScript is disabled: We Went To ITALY! Atmos at Alby Studios in Modena with IK\u2019s ARC X Immersive (https:\/\/www.youtube.com\/watch?v=5p7UrVQbbU4) Hi everybody, hope you\u2019re doing marvellously well. We\u2019re in Modena, Italy, and yes, I\u2019m going to say it again, we\u2019re in Italy. Incredible food, great coffee, and this time, an absolutely&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/\" \/>\n<meta property=\"og:site_name\" content=\"Produce Like A Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/producelikeapro\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T10:18:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/thumbnail-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Warren Huart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Warren Huart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/\"},\"author\":{\"name\":\"Warren Huart\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/#\/schema\/person\/8dfc15fcc5cd192b928e9795f45430d4\"},\"headline\":\"Neve Genesis Meets Dolby Atmos: Inside a Real-World ARC X Immersive Studio in Modena\",\"datePublished\":\"2026-04-23T10:18:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/\"},\"wordCount\":1105,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/producelikeapro.com\/blog\/wp-content\/uploads\/2026\/04\/thumbnail-2.jpg\",\"keywords\":[\"Alby\",\"Alex Bagnoli\",\"Arc\",\"Arc X\",\"Atmos\",\"Correction\",\"Dolby\",\"IK Multimedia\",\"Immersive\",\"Italy\",\"Modena\",\"Room\",\"Speakers\",\"Studio\"],\"articleSection\":[\"Gear\",\"Gear Review\",\"Product News\",\"Studio Tours\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/\",\"url\":\"https:\/\/producelikeapro.com\/blog\/neve-genesis-meets-dolby-atmos-inside-a-real-world-arc-x-immersive-studio-in-modena\/\",\"name\":\"Neve Genesis Meets Dolby Atmos: Inside a Real-World ARC X Immersive Studio in Modena - 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