Audio Engineering

Building your Career – Be Organized and Reliable

Comments (4)
  1. Toby says:

    ‘…Christmas and New Year’s break.’ …said Warren sat in his studio, recording a video for his youtube channel. Break? Huh?

  2. Toby says:

    Having sold designs through a bunch of Zazzle Stores for a few years now, social networking is something I’m all too familiar with. It is, no doubt, a fantastic tool. It is also, in my experience, a bit of a trap. It’s very easy to convince yourself that you’re working, when in fact you’re just engaged in what a like to call ‘the social media circle jerk’ : ‘I’ll comment on yours, if you’ll comment on mine’.

    That what I have learned (used to teach English) :

    1. Try all types of social media and find the ones that suit you and your business.

    2. Update regularly, but don’t use automatic updaters (or if you do, do so sparingly) . People tend to ignore auto content and will start to ‘tune out’ your posts.

    3. Update regularly with quality, relevant or failing that, positive and personal content. Don’t share for the sake of sharing and remember, your professional profile is not the same as your personal. Your mates my find the latest ‘people falling over’ youtube compilation funny, but it has nothing to do with music.

    4. Don’t swear! Everything on your feed should be ‘Family Friendly’. If you post a song, which has explicit lyrics in it etc… give a clear warning. A lot people check their social media in front of their kids and / or are offended by bad language / adult content. I have a simple rule for social media : If you wouldn’t put it in the family Christmas letter, don’t put it online.

    5. Be personal, but not too personal. Your social media presence should be the ‘shiny happy’ version of you. Most people in the Academy probably think of me as a positive person (at least I hope they do). Equally I hope they’d be surprised to learn I have a very severe case of chronic anxiety / depression. Believe me, I have my dark days and my dark thoughts. …but they need to be put to one side when online and, indeed, when dealing with people in general.

    6. Be sincere. I do a lot of sharing, posting and support of Little Empire. And I know that – bottom line – all of that is good for me. …buuut, I do it because I’m a huge fan of the band. I really love their music. Equally if I don’t like something, I say so. I said as much to Sheldon about his mix of Stronger. I felt it was overhyped. But I made it clear that I had a huge amount of respect for his technical skill as a mixer and that at the end of the day… that’s just my personal taste. I’m just an aging grunge rocker who likes noise and loud and noise.

    My point is, don’t be superduper positive about everything – it’s meaningless. ….but if you don’t like something, you can still express it in a constructive, positive way. If you do have say something critical, take a moment to read your post before putting it online. Look at the overall balance of what you have written, does it feel negative or positive? Always try to say something that is more positive than negative on balance.

    7. Don’t put too much stock in ‘Lists of Tips for Social Networking’ 😉 Find your own way with it. Remember, your social presence is an extension of your own personality. You have to find what works for you.

    1. thedove says:

      Wise words my friend!

      I try to come across as positive and friendly and also try to ensure that I simply offering an opinion based on my tastes and nothing else . I always refer others to people like yourself if they want technical advice as, although I have an ear, half the time I’m flying by the seat of my pants!

      1. Toby says:

        @plap-disqus-8613985ec49eb8f757ae6439e879bb2a:disqus you make a good point about the technical advice… it’s very easy to get carried away and either totally misunderstand what’s actually causing the problem you’re hearing or end up telling the other mixer how they should mix their mix.

        I try to start with what I like and don’t like and go from there… I think even with technical advice, it’s still just personal taste at the end of the day.

        The more I mix, the more I realise that you can handle the frequencies and dynamics in so many different ways, it’s difficult to take your own methodology and apply it to someone else’s mix – you run a very high chance of just confusing them.

        I’ve always found your feedback to be spot on about my mixes. Your feedback on my Motorhead mix made me go back and redo quite a lot – including starting from scratch with the bassline.

        Learned loads on that mix… there’s really nowhere to hide with it… if your mix sounds rubbish, you’ve only yourself to blame 😉

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