While we were in Nashville, we had a chance to sit down and chat with the incredibly talented, F. Reid Shippen! Reid stopped by Blackbird Studios while we were having our Produce Like A Pro Academy Master Class to talk with the group and film this interview.
While in college, Reid interned at a variety of studios in Nashville, such as Quad Studios and Skylab Studios, quickly transitioning from assisting to engineering. In 1999, he began to concentrate on mixing.
Reid has mixed, engineered, and/or produced music for respected artists in a variety of genres, from Death Cab for Cutie, A Fine Frenzy, Cage the Elephant and India.Arie to the Jonas Brothers, Marc Broussard, Eric Church and Robert Randolph. He has also worked with Clay Aiken, Jonny Lang, Flyleaf, Switchfoot, Backstreet Boys, Third Day, MercyMe, and Newsboys, among others.
This is a very exciting time for music.
There’s way more music and a lot more people engaging with music than ever before. Reid works closely industry professionals and they’re projecting somewhere between $50B – $100B in the total music industry revenue over the next 10 years.
Spotify has recently offered to pay artists and their management companies directly without needing a label, or distribution! AND they don’t take the rights for the masters.
The music industry has changed dramatically over the last 15 years. We wouldn’t have been able to do what we do here at Produce Like A Pro back then, well, for a lot of reasons, but mostly because everyone was so secretive about what they did with their mixes. Everything was top secret!
The barrier to entry to the music industry is so much lower now than it was back then. You don’t need a ton of analogue gear to mix a professional sounding record! You can do it all from the comfort of your home studio (or bedroom studio!)
If you’re an Academy Member, you can watch the full interview inside of the Academy.
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